KitchnEasy 


Creating a contemporary brand for kitchen containers

Jan 2023 - May 2024
Brand Identity
Visual Identity
Logo Design
Editorial Design

As a brand designer, I was in charge of establishing a clear identity of KitchnEasy, an microwavable aluminum container startup. As a food startup, I focused on creating a clean yet appetizing visual identity using colors such as red and orange. I was also in charge of designing the logos, product sleeves that would be posted on the Amazon product page, banners, and product catalog featuring various products. 

To go against the stigma that aluminum containers have (unsafe, non-recyclabe), I aimed to create an eco-friendly and sustainable identity for KitchnEasy. 






Logowork for KitchnEasy. A geometric logo with symbolic logo of food and bowl.
Variation of the logo 







Typeface Coolvetica for a clean, appetizing, modern look for KitchnEasy’s containers.