KitchnEasy
Creating a contemporary brand for kitchen containers
Jan 2023 - May 2024
Brand Identity
Visual Identity
Logo Design
Editorial Design
As a brand designer, I was in charge of establishing a clear identity of KitchnEasy, an microwavable aluminum container startup. As a food startup, I focused on creating a clean yet appetizing visual identity using colors such as red and orange. I was also in charge of designing the logos, product sleeves that would be posted on the Amazon product page, banners, and product catalog featuring various products.
To go against the stigma that aluminum containers have (unsafe, non-recyclabe), I aimed to create an eco-friendly and sustainable identity for KitchnEasy.
To go against the stigma that aluminum containers have (unsafe, non-recyclabe), I aimed to create an eco-friendly and sustainable identity for KitchnEasy.
Typeface Coolvetica for a clean, appetizing, modern look for KitchnEasy’s containers.